Prologis had never attempted Search Engine Optimization (SEO) and typically showed up on a Search Engine Results Page (SERP) way below the fold, if it showed up at all.

My challenge was to help identify the important thought leadership topics that supply chain customers were searching for and then develop compelling articles that were substantial enough to impress the Google search engine.

How did we do?

- Achieved 37 key words ranked in SERP positions 1-3 (up from only two) and 29 keywords ranked in positions 4-10 (up from four).
- Researched and authored seven authoritative articles on supply chain topics; all seven are now among the top 20 performing pages on Prologis.com
- Rewrote all Prologis property pages for better SEO performance (Example: San Francisco property page moved from second page SERP to the #4 spot.).